How To Use This Document:
The secret to building low-cost, high ROI marketing campaigns is utilizing assets and capabilities that you already have on your team. Send this worksheet to any relevant staff (like a project manager, assistant, marketing coordinator, etc.) to fill out as much as they can on your behalf. The final questions are likely ones only you can and should answer. Use this questionnaire to unearth and index the half-complete projects, the under-utilized marketing collateral (videos, audios, pdfs), and find out the secret skill sets you already have on your team. If a question doesn’t apply, skip it.