Currently browsing: Search Engine Marketing

Optimizing Metadata SEO

Optimizing your meta data for best SEO practices is not always the easiest thing to do. Knowing Google’s best practices for SEO is a crucial ingredient in a recipe for a successful SEO strategy for your website. On-page SEO factors, such as correctly optimized metadata, play a vital role in assisting Google to know what your page is about. This way, they can index that information correctly, and assign rankings for a specific search query.

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Understanding Google My Business Insights

One of the best tools that comes with a Google My Business listings is insights. Insights give you an inside look at how people find your business listing online. Due to the fact that many customers find businesses through a Google Search or Maps, Insights focuses on how customers use Search and Maps to find your listing, and what they do once they find it.

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Types Of Google Ads

Google Ads is Google’s online advertising program that allows businesses to raise awareness and visibility of products or services being offered. The program allows you to create online ads to reach target audiences that are interested in the products and services you offer. There are different types of Google Ads: 1) Search Ads, 2) Display Ads, 3) Shopping Ads & 4) Retargeted Google Ads.

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Moving Beyond Google

For years, people have been starting their marketing and advertising campaigns solely by keeping Google in mind, aka “the big daddy.” Google was once the number one source to use when it comes to gaining exposure and visitors to your websites. Eventually, a new era of media marketing began, which made people socialize online.

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What is SEO?

SEO stands for search engine optimization. SEO greatly involves the understanding of what people are searching for on the internet, the overall information and answers that they are seeking, and the type of content that they want to view.

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The Basics Of Display Ads

What are Google display ads? Google display ads refer to digital advertisements that appear across millions of Internet based websites, social media platforms, apps, and other related advertising platforms through the use of images, videos, text, or audio. Google uses millions of signals that differentiate people who are interested in your business, from those who have the intent to buy from your business.

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How Long Does It Take For Google Ads To Work

When you first activate your Google ads account, it typically takes anywhere from 24-48 hours for Google to review and approve your account. After you receive the approval, it takes Google’s algorithm approximately seven days to gather enough vital data and information in order to complete its learning phase about your business. However, it may take longer for Google’s algorithm to gather data depending on multiple different factors.

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How to Make User Friendly Landing Pages for Search Engine Marketing

Landing Page Optimization is one of the most important aspects of search engine marketing because it creates both a computer friendly and a user friendly version of content that is easily digestible and actionable. There are two critical elements to a “good” landing page. The first element is that your landing page shows a clear benefit oriented call to action. The second element…

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