Having company branding along with a brand style guide is essential in helping your brand communicate consistent visuals and messaging to your target audience. Also, your brand style guide defines what your company's brand elements are and how they should become applied across all marketing materials.
Your company's logo becomes the foundation of your brand identity.
Your business logo is essential to company branding it communicates ownership, quality, and values.
It’s imprinted on your promotional products, business card, website, social media, and most importantly, in the minds of your clients.
Also, take a look at our published blog post to learn more about what your company needs in terms of branding besides just a logo.
A well-developed brand book is an essential tool when it comes to company branding and establishing your brand identity.
Your brand book sets specific guidelines for delivering your brand identity across your marketing assets. This ranges from website usage to social media and print ads.
Also, your brand book will ensure that your social media, email and print materials match your website’s vibrancy. Along with this, your brand book will create continuity from asset to asset.
Print marketing adds tangibility to your media campaigns and overall company branding.
A postcard, magazine, flyer, banner, business card, or catalog can stick around is a key way to ensure target audiences remember your business.
As the printed materials occupy a physical space, it creates a value of possession that can become leveraged in the long run. Also, it registers and stays in the minds of your customers as a key indicator of your company.
Social Media Guides
Your brands social media style guide acts as a key document that allows you to communicate a consistent message to your audience on your platforms.
Your social media templates will portray your brands specific colors & typeface to correspond with each social media “special post.” Which includes, FAQs, Special Events, Special Hours, Customer Shout Outs, Reviews, Tips, Blogs and more.
Remember, consistency throughout each social media platform is key to best company branding efforts.
Take a look at our published blog post to learn more about do’s & don’ts when it comes to creating content for your social platforms.