Fractional CMO Proposal
Are you ready to grow your business? We work with you to develop strategic insights, organize standard operating procedures, formulate a company branding strategy, and oversee a marketing transformation that will get you – and keep you – on top of your competitive marketplace.
First 30 Days | 40 Hours
Fast Cash Campaigns - Team Effort
Starting off we establish 1-2 Fast Cash Campaigns to get the team warmed up, to help cover the costs of the new CMO, and to make space for the detailed research and planning that will take the next 30 days to complete.
Assets Audit Questionnaire (AAQ )- Team Effort
This is one form with 8 in-depth pages. We outline the organizational work structure and review your experience with your current tech teams, and your sales & marketing teams, as well as lay out the availability of these teams to work on projects. We also compile information on your team’s strong points and where they do their best work. We compile past marketing campaigns, including collateral and success overview. We take into account your current financials, marketing budget audit, and the current value/longevity of your customers. Lastly, the form helps to establish which phase of business you are currently in (Start Up, Build Up, Ramp Up, Scale Up, Leader Up) and it asks personal questions about the CEO. It is recommended that your team fill out the form to the best of their ability and leave sections that are confidential or unknown for the CEO to complete.
Functional Marketing Systems Map (FMSM) - CMO
We build two system maps in the first 30 days. The first is the current map that your customers experience via web, social, print, live events, word of mouth, etc. The second is the upgraded journey we’d like your clients to take to interact with your business. These maps are built in Whimsical and are incredibly useful for simplifying your business and uncovering holes in your outreach and intake.
2 Year Vision - Short Team Focus Meeting
We describe measurably where you want to go and how you want to go there. (Ex. Serve more people with less labor? Acquire smaller companies? Reinvent your industry’s SOPs? Hit a certain revenue mark?) The objective is to have the mathematical equation necessary for hitting your visionary outcome.
Due Diligence Discovery - CMO
We complete an in-depth and systematized grade of your business against your competitors.
Vulnerabilities Checklist - Executive Team
We list the company’s weak areas or areas of low confidence, bring them to the light of day and work together to shore them up over the coming weeks.
Campaign Prioritization - Team Effort
We complete a brainstorming session to define what marketing campaigns should be executed to maximize the business’s likelihood of success. This takes the guessing out of where we focus our efforts for the next 1-2 years.
Campaign Opportunity Filter (COF) - CMO+COO
Month Two | 30 Hours
90 Day Planning - CMO
We synthesize the Assets Audit Questionnaire, Functional Marketing System Maps, and Campaign Opportunity Filter into 90 days worth of initiatives. We prepare the KPIs scorecards, as well as establish checklists and training materials for Marketing Technicians. — We are laying the groundwork for the Directory of Marketing SOPs in month 3.
Focus Session | Delegation Framework - Long Team Focus Meeting
This team meeting is to outline the three most important outcomes for the quarter and review the 90-Day Plan to hit those outcomes. Lastly, we update the Team Skills Matrix to delegate immediate next steps. CMO provides a checklist and necessary training materials for marketing technician(s) as needed to manage campaigns. We set up the initial delegation system which will become more robust in months 3 and 4.
Track KPIs via Scorecards - Executive Team
The KPI Scorecard is structured in such a way that the most important marketing results are presented clearly and can be interpreted to tell a meaningful story about the success or failure of marketing efforts so that action can be taken. The KPI Scorecard is updated on a weekly basis to be reviewed during marketing meetings, such as Sprint or Quarterly Planning or Executive Level as needed.
Buyer Clarity Exercise - Executive Team
We define our buyers by really getting specific on your current best customers. We get into their hearts, and really try and empathize with their wants, needs, fears, etc. The clearer we can be about who they are, the better we can position your product/service to meet those needs. AKA CARE Worksheet
Establish Brand Positioning Protocol - CMO
We produce your positioning map and the unique mechanism that differentiates you from your competitors. The positioning protocol carries forward into decisions about messaging, tone, copy, etc. in all of our future communications.
Gold Listings - CMO
Month Three | 30 Hours
Satisfy the EARR Loop - Marketing Team
We develop core content along the functional marketing system to satisfy the EARR Loop (Educated, Acquire, Retain, Refer).
Establish Tentative Yearly Marketing Calendar - Marketing Team
We begin to establish the yearly calendar while adding past campaigns to the time capsule for future reference.
Set Up Marketing SOP Directory - CMO
Your SOP Directory and SOP Templates are created with your branding and are integrated with your project and/or content management systems. They draw upon your Competition Scorecard, your updated functional marketing map, your updated brand positioning/EARR Content, and your tentative yearly calendar.
Train Marketing Team in SOPs - CMO
We train the Marketing Team on how to use the SOP Directory, Templates, and existing SOPs.
Establish Content Management System - CMO
Add the Marketing SOP Directory to the client-centered system for execution such as Monday.com and begin relying on the system as a guide for the next steps.
Focus Session | Quarterly Review - Full Team Focus Meeting
Month Four | 20 Hours
Focus Session | Quarterly Planning - Full Team Focus Meeting
We establish the top 3 outcomes for the next 90 days, the 1-3 campaigns to publish, delegate and begin testing the SOPs Directory in real-time as a resource for automating and standardizing the seasonal marketing process.
Prepare KPI Scorecards - Marketing Team
We track KPIs using our scorecard which is structured in such a way that the most important marketing results are presented clearly and can be interpreted to tell a meaningful story about the success or failure of marketing efforts so that action can be taken. The KPI Scorecard is updated on a weekly basis to be reviewed during marketing meetings, such as Sprint or Quarterly Planning or Executive Level as needed.
2 Week Sprints - Marketing Team
This proposal is a non-binding proposal used for planning purposes and is not specific to your business or brand.
Book a Call
Frequently asked questions
We now have an FAQ list that we hope will help you
answer some of the more common ones.
What is a Fractional CMO?
Fractional CMO is just a fancy word for a part-time Chief Marketing Officer.
Does your company need a Fractional CMO?
Your company may need a Fractional CMO if…
Your marketing team lacks leadership & organization
You are running your marketing team instead of being the CEO
You’re unsure about what campaigns your company needs to run
You don’t have your customer journey mapped out, or clear KPI s for your
marketing campaigns
Your overall marketing strategy needs executive guidance
Read our published blog post to learn more.
Can a Fractional CMO add as much value as a CMO?
Yes! Process-driven Fractional CMOs provide their companies with as much attention as they need to grow and achieve their goals. The money saved between hiring full-time and fractional can then be deployed on technical marketing talent or ad spend.
How much do you work?
We work with your business as much as necessary to help you fulfill your goals and execute on stellar strategy and creative.
How is this different from an agency?
We are similar to an agency. However, we plan, execute and take responsibility for the business’s entire marketing strategy. While, agencies often specialize in a few areas and piecemeal offerings, we consider Digital Task Force more like an innovation team.
How does this work?
First, we conduct an outside audit of your marketing assets. Then, we build recommendations for the first 1-3 months. Once you agree, we prepare a meet and greet with your key employees.
Our objective is to work in tandem with your business in close relationship with your employees to build sustainable processes that work from the inside out.
From there, the process is highly flexible and constructed from the unique needs and positioning of your business.
What exactly do you do?
Our job is to set the marketing strategy, lead your department, and ensure that the company’s growth targets are achieved.
We work with your employees.
We connect with your customers.
We work with your products.
We work with your sales process.
We work with your copywriting.
We produce artwork.
We administer your social accounts.
We manage your websites.
We build your email campaigns.
We create your flyers and mailers.
We produce your promotional materials.
We test our process.
We count our success in hard numbers and ignore vanity metrics.
Questions?
About us
Organic growth with a strong foundation. What a blessing. Learn our story and meet our team.
Frequently asked questions
We now have an FAQ list that we hope will help you
answer some of the more common ones.
1. What is a Fractional CMO?
Fractional CMO is just a fancy word for a part-time Chief Marketing Officer.
2. How much do you work?
We work between 16 and 36 hours for your business each month. However, we build our agreements around objectives and deliverables, not hourly labor.
3. How is this different from an agency?
We are similar to an agency. However, we plan, execute and take responsibility for the business’s entire marketing strategy. While, agencies often specialize in a few areas and piecemeal offerings, we consider Digital Task Force more like an innovation team.
4. How does this work?
First, we conduct an outside audit of your marketing assets. Then, we build recommendations for the first 1-3 months. Once you agree, we prepare a meet and greet with your key employees.
Our objective is to work in tandem with your business in close relationship with your employees to build sustainable processes that work from the inside out.
From there, the process is highly flexible and constructed from the unique needs and positioning of your business.
5. What exactly to you do?
We work with your employees.
We connect with your customers.
We work with your products.
We work with your sales process.
We work with your copywriting.
We produce artwork.
We administer your social accounts.
We manage your websites.
We build your email campaigns.
We create your flyers and mailers.
We produce your promotional materials.
We test our process.
We count our success in hard numbers and ignore vanity metrics.
Questions?
About us
Organic growth with a strong foundation. What a blessing. Learn our story and meet our team.
Client Testimonials
We are very proud of the various marketing services we provide. Read what our clients have to say about us!
“Brittany and her team have been so responsive, so proactive, and so smart about our marketing. I'm impressed how Brittany has learned about and understood our business and brand - it feels like an in-house marketing manager, not an outsourced marketing consultant.”
Red Hanger Cleaners
“If you're looking for a GREAT team to improve your sales and KNOWS what they're doing - then Digital Task Force is your team! Digital Task Force has been with Avon Cleaners for four (4) + years now - and they are family.”
Avon Cleaners
“I have been working with Digital Task force for years and they are the best at what they do! Talking with them a couple times a month always brightens my day. I immediately saw huge improvements to my site and after a few months saw drastic changes to my SEO.”
Tribal Video
“We love Digital Task Force. Our business would not be the same without them. They’ve improved our store’s efficiency way beyond my expectations. 10 out of 10 highly recommended.”
Fishin' World
“Brittany and her team have always had perfect results with a fast turn around!”
Revamped Security
“Very responsive customer service and quality work!! Highly recommend.”
Jakes Sports Cafe