Is our marketing agency a good fit for your company?

What is the overall end goal that you are looking for by hiring a digital marketing agency? The way you answer this question will largely dictate if we are a good fit for marketing your company.

Identifying your company goals is the first step in hiring a marketing company. Always be specific. Instead of saying, “I want to increase sales and revenue,” identify actionable items. Such as, “I want to increase visits to my e-commerce store,” or “I want to reduce bounce rates on my website.” Setting KPI’s (key performance indicators) will help you select the the right marketing company and measure success.

Can your issues be solved with marketing? Or, are internal struggles keeping you from growing?

Marketing isn’t just about talking to customers, its also building a reputation with your employees and your peers. We like to think of our clients as partners. It’s important to enjoy the company that you are working with. When meeting with marketing agency executives, think about if you can see this company fitting in with yours. Are you pleased with the people you’ve met with? Do you believe in their capabilities and their values?

Are you at the best place to work and the easiest place to do business? If not, how much is that costing you?

We are interested in learning how you’ve approached your marketing inefficiencies in the past. Is your weakness technology, labor or vision? In what areas can we provide you with the most bang for your buck?

All businesses want efficiency and ease of use for their customers but many are held back by outdated (internal) processes and procedures. Making changes on the outside sometimes means making changes on the inside. Are you ready to look at that? Let’s talk a little bit more about process.

Remember, every marketing campaign has a lot of steps before it becomes accomplished. Here is how a marketing campaigns process usually goes (Remember, we have difference process for different marketing services).

• Strategy: What are your broad and specific company goals? It’s our job as your agency to come up with the appropriate ways to accomplish these goals.
• Content planning: Keeping your goals in mind, your agency will make the ultimate decision on the type of content that will be published on platforms, and what topics will be elaborated on.
• Content creation: Our content creators will ultimately be in charge of creating all company branding including logos, image and video content, social media content and more.
• Approval: You or a member of your company will be in charge of looking over all material created for the month and offer feedback, prior to content being published.
• Publication: All content goas live online.
• Analytics: Your agency is in charge of collecting data on how the content is performing and providing insights on how to improve content.
• Reporting: All data comes back to you so you can make informed decisions and recommendations about future strategy marketing.

Revenue? Pre tax profit? We’ve got 1 million ideas why an easy customer journey on the outside is actually going to make your business run better on the inside. Once we solve this problem, what’s next big thing for you?

Prior to working with a digital marketing agency, it’s vital to define what your idea of success is for you and your business. Is this company giving you the best of the best that your company deserves?

If you are looking to hire a digital marketing company, ask them about previous work and clients. Does the services this agency offers and their prior work experience align with what you’re looking for? According to their portfolio, you can see how they’ve worked and succeeded in the past, in order to evaluate how well you think they will perform for you.

Remember, technology is ever-changing and always evolving. Therefore, you have to be willing and able to change with the times to keep up with digital marketing initiatives.

If you’re set in your ways on a particular suite of software, it might not make sense to work with an agency that can’t accommodate that or isn’t cross-compatible with the tools you use.

Communication is the glue that holds the whole relationship together between a digital marketing agency and a company. In order for effective changes to happen smoothly, communication is key.

When you’re interviewing with agencies or asking for proposals, talk to them about their communication practices. And, evaluate whether or not you as the company will be willing to communicate with your agency on a weekly basis or monthly basis.

Are you willing to receive updates on how things are running? Are you comfortable communicating through phone calls, google meetings or emails? If you need something quickly, how will you get in touch with your agency and how quickly do you you expect your agency to respond?

Keep in mind, different agencies have different preferred methods and practices, so you’ll want one that’s a good fit for your company.