Search Engine Marketing Checklist Search Engine Marketing Checklist SEO Basics Select All Set up GSC and Bing Webmaster tools Set up Google Analytics Install and Configure an SEO plugin (Wordpress) Generate & submit a sitemap Create a Robots.txt file Check Search Console for manual actions Make sure that your website is indexed Keyword Research Select All Identify Your Competitors Find Your main 'money' keywords Find long-tail keyword variations Create a keyword map Analyze the intent of pages that rank Identify questions that are being asked Understand how difficult it is to rank for target keywords Technical SEO Select All Make sure you are using HTTPS Check for duplicate versions of your site Find & fix crawl errors Improve site speed Fix broken internal & outbound links Find & fix HTTPS links on HTTPS pages Make in mobile-friendly Use an SEO-friendly URL structure Add structured data Check the page depth Check temporary 302 redirects Find & fix redirects chain & loops On-Page & Content Select All Fix duplicate, missing &truncated title tags Find & fix duplicate, missing meta descriptions Find & fix multiple H1 tags Improve title & meta tags, and page content Run a content audit and prune content Optimize images (naming, ALT tags, size) Improve internal linking Find & Fix keyword cannibalization Find & fixed orphaned site pages Is your content up to date? Off-Page SEO Select All Analyze your competitor's link profile Conduct a link intersect analysis Turn unlinked mentions into links Find new link building opportunities Set Up and optimize Google My Business
