Search Engine Marketing
As with all kinds of work, taking the time to prepare the best course of action and plan of attack before jumping into the actual work, often makes the process faster and easier to finish. The same goes for boosting your website’s ranking through search engine marketing (SEM). An effective SEM Strategy increases the visibility of a website in search engine results pages (SERP'S).
All SEO truly amounts to is how useful and relevant your website is compared to others in your field with your same audience. By appealing to search engines, such as Google, we are appealing to the ways in which the general public uses the internet.
Search Engine Optimization (SEO) is the way to provide outstanding customer service by ensuring your website’s software and security settings are up to date, your content is consistent, relevant and valuable to your audience. An SEM strategy & SEO both go hand in hand.
Also, your Google listings, URLs, page titles, and text formatting create a seamless customer journey.
And, that your website becomes listed and sync’d appropriately with Google Analytics and Search Console.
Google Advertising is an online platform developed by Google, where businesses can take advantage of both free and paid services to display brief advertisements.
When it comes to having an effective SEM strategy, paid advertising is the next step in taking your sales and marketing funnel towards more conversions and an increase in profitability.
Google Advertising requires a suite of services from tacit requirements like SEO (The process of affecting the visibility of a website or a web page in a search engine’s unpaid results), Keyword Research and Content Assistance.
As well as overt requirements such as Google Search Console, Google Analytics and Google My Business.