Google Ads is Google’s online advertising program that allows businesses to raise awareness and visibility of products or services being offered. The program allows you to create online ads to reach target audiences that are interested in the products and services you offer. Your overall business goals might include increasing traffic to your website, and encouraging customers to interact with or learn more about your brand.
Here are the different types:
- Search Ads
- Display Ads
- Shopping Ads
- Retargeted Google Ads.
However, it is important to understand that paid ads are different from Google My Business and Search Engine Optimization. Let’s take a closer look at the different types of ads and the significance of each.
What Are Google Search Ads?
Your ads can appear when people search for terms on Google Search and Search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network.
Also, google search ads are all primarily text ads. Basically, you search a term in Google and it comes back with a listing. When creating your Search ads, one of the most important things to focus on is relevance to your keywords. You’ll want to create headlines and descriptions that match the keywords in your ad group.
Keep in mind that search ads only appear to those who are already searching for your product or service. One reason why Google search ads typically drive more conversions compared to Google display ads is because the Search Network connects advertisers to people actively looking for products with higher intent, so they’re naturally more likely to convert.
What Are Google Display Ads?
Google display ads refer to digital advertisements that appear across millions of Internet based websites, social media platforms, apps, and other related advertising platforms that consumers browse through the use of images, videos, text, or audio.
In addition, Google uses millions of signals that differentiate people who are interested in your business, from those who have the intent to buy from your business. This way you can deliver relevant ads wherever your potential customers are spending time online.
To create an ideal display ad, it is important to use a responsive ad. A responsive ad is an ad that automatically adjusts its size, appearance, and format to fit the available ad space on mobile devices, tablets, or desktop computers.
Responsive display ads are automatically generated from the building blocks you provide such as headlines, descriptions, logos, images, and videos. Therefore, it is important to optimize images & brand logo (a clear and simple logo & brand name is perfect) along with having a clear and compelling headline and text.
What Are Google Shopping Ads?
Then there’s, Google Shopping Ads, or Product Listing Ads (PLAs) are product-based ads that show up for product searches across Google and Google Shopping. Google shopping ads include product image, price, store name and more. Google shopping ads give users a strong sense of the product you’re selling before they click the ad, which enables you to have more qualified leads.
Moreover, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
What Are Retargeted GA’s?
Lastly, Google retargeting, (also known as Google re-marketing) is the technology that enables your ads to follow potential customers as they move across the internet on other sites.
Retargeting is a way to connect with people who previously interacted with your website or mobile app. Google retargeting enables you to position your ads in front of these target audiences as they browse Google. Overall, this will help you increase your brand awareness by reminding those audiences to make a purchase on your site.
Retargeting campaigns provide you with extra settings and reports specifically for reaching previous visitors and users who have landed on your website once before.
How Do GA’s Differ From Google My Business?
Let’s talk a little bit about Google My Business. Google My Business is a free platform that enables businesses to list their key information on Google Search and Google Maps. In order to help your target customers find your business and to tell them your story, you can verify your business and edit your business information all through GMB.
Although it is a paid advertising platform that businesses can use to attract more awareness for their business across Google’s search and display network.
How Do GA’s Differ From SEO?
Now, let’s talk a little bit about SEO. Search Engine Optimization works by getting your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Google ads allows you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.
Both, SEO and Google ads can help enhance your overall visibility in Search engine results. SEO revolves around making your site more attracting and appealing for customers as well as creating content that addresses their specific needs and wants. Google Ads, on the other hand, are a form of online display advertising. Meaning, you pay each time a person clicks on an ad you create. Overall, a strong and lasting digital presence requires businesses to use both channels in order to maximize the online potential of their brand.
What am I paying for when I have a marketing company manage a paid ad account for my business?
Over time, businesses begin to notice that if they keep managing their ads in-house, their advertising dollar doesn’t buy the customers at the rate that they’d like and prefer. This is because managing paid ads is a process that can be very complex and time-consuming.
In order to maximize investments on paid ads and media to ensure the most competitive results, businesses should consider hiring a digital marketing agency to manage their paid advertising accounts. At Digital Task Force, we will work towards adjusting audience targeting of your business, implementing different bid strategies, developing re-marketing lists, identifying negative keywords and much more in regards to your paid ad account.
Along with this, an essential part of Google ads management involves measuring results. Reporting can be a very time-consuming process. This is where a digital marketing agency can be very helpful. Along with generating reports, here at Digital Task Force, we have the ability to take the data and communicate what it means for your business. For example, we use analytics and data analysis to address certain questions such as: Are your current strategies working to meet your goals and KPIs? Are you investing money in the right platforms? Is your business driving qualified leads? and much more.
Overall, there is a lot of knowledge work that goes into effective advertising management. With all of this valuable information you will be able to have a more clear understanding if hiring a digital marketing agency to manage your paid ad account is best for your business.
Feel free to contact us today with any questions you may have or if you would like to learn more information on Google ads.