Why Is Web Design & Development Important?

Web design and development is super important because it impacts the way that people perceive your brand. A good web design is easy to use and aesthetically pleasing to ones eye. Plus, it’s important for websites to focus on simplicity, with no excess information that may confuse visitors.

By having a good web design, the chances that a visitor will remain on your page is higher than if your web design is not easy to navigate through. Now, it’s time to talk more about why it’s essential to implement a good web design.

1. Web Design And Development Creates A First Impression On Your Audience

That’s right, a well-designed website that is straight-forward and easy to navigate through can allow you to form a good impression on your target audiences. And, on prospective customers. Visitors who land on your website will immediately judge your business based on the appearance of the website in a matter of seconds. Therefore, it’s important to make a positive impact in these first few seconds.

If your web design and development is organized in such a way that it looks unappealing, or it is difficult to navigate through, then visitors will immediately have a negative impression. Overall, this will lead them to leaving your website. And, most likely, visiting one of your competitors websites instead, which will cause your company to miss out on leads.

Happy Customers On A Company’s Website

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2. Web Design And Development Aids Your SEO Strategy 

Yes, web design and development effects user experience, but it also effects search engine rankings. Several web design elements and practices influence the way content is published on your website. Which in return, affects how search engines optimize your webpage. And, poor website design practices will lower your Search Engine Optimization rank. This will show your website lower in search results.

This will have a direct impact on your business growth and success. Which is why it is so important to invest in SEO-focused web design and development from the very start. So, the next time you are designing or developing your company’s website, focusing on SEO as part of the process is a must.

How To Improve Your Sites SEO Ranking

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3. Web Design And Development Set’s The Impression For Customer Service

Just by taking a quick glance at your website, people can judge how they will be treated. Your web design gives visitors insight as to how you view your audience. In fact, if your website is bright, modern-looking, friendly, and inviting, then your audience will feel more welcomed when landing on your page. And, you will give off an impression that you are open to new people visiting your page and willing to assist them the best way possible.

In addition, if your web design and development appears to be outdated and unappealing, then visitors are likely to feel as if your business is not reliable and aloof. Overall, people are not interested in interacting with a business who doesn’t value them enough to make a good first impression.

A good web design is almost like a digital face of your company. Just like how a friendly face would greet customers in a physical in-person business location, your online website presence should do the same for visitors. An updated and modern-looking website is equivalent to a friendly face greeting customers in a physical location.

Brightly Colored Webpage

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4. Your Competitors Are Doing It

Remember, it’s important to continuously develop your website because that is exactly what your top competitors are doing. Your overall web design gives you an opportunity to set your business apart from competitors. When it comes to competing with other businesses, generally your company’s have similar products, services, or prices. Overall, if you want to have a competitive advantage,  one aspect that will allow your business to remain unique is an engaging and eye-catching web design.

You must ensure that your website stands out amongst your competitors. If your website is old, outdated, and low-quality, then your competition will outrank you due to the fact that their websites are up to date, and better designed.

When you are not utilizing web design, then chances are you will lose leads to your top competitors. However, if your page is very appealing and stands out amongst competitors, then you will attract more leads.


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5. Web Design And Development Creates Consistency

In order to obtain new leads for your business, you must build up your brand. It is important to ensure that your target audiences are familiar with your brand and website. Visual consistency allows visitors to learn the website and become familiar with it. A few elements that are considered to be visual consistency include photos, colors, fonts, styles, and buttons.

It’s true, if website has a different design on every single page, then this will make your site look very unprofessional and inconsistent. It will also make it more challenging to build brand recognition due to the fact that your audiences won’t know which colors to associate your brand with.

Through building consistency, you will be able to keep leads on your page longer and get them to be more familiar with your business. Also, feel free to take a look at our published blog post that discusses how to create user friendly landing pages for your website.

Generate Website Leads

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It’s Time To Create The Website Of Your Dreams

Your company’s website design plays a huge role in your company’s overall success along with your online marketing campaign’s success. Here at Digital Task Force, we are a digital marketing and advertising agency that specializes in website design and development. In order to drive the best possible results for your business, investing in designing and developing in your business website is a must. In addition, our team of experts will bring their knowledge and expertise to your projects and campaigns. We understand how vital a good web design is and we can help you create the perfect website that tailors to your specific business.

We offer website services and training sessions ranging from ecommerce websites, brochure websites, one page sites/landing pages, website repair, to  website development and reconstruction. Contact us today to touch base about your project or just to get to know us!

Digital Task Force Website Homepage

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